predicts the winning variant in [N] of [N] head-to-head tests
Pick the winning creative before you spend on it
Creative testing for consumer brands. See which ad, concept, or message wins before you spend, even when you can't A/B test it.
5-day free trial. No card.
[ attention heatmap ]
Today, the spend is the test. It doesn't have to be.
You launch 10 to 20 variants, wait a week, and cut the losers after $10K to $20K is already gone. On a billboard or direct mail piece, you can't even do that. Acid Test tells you which creative wins first.
See the winner before you spend
Upload the work, pick the audience, get a decision in minutes.
Pick the winner
Run your variants past a synthetic panel and see how each segment reads them.
[ screenshot: panel with winning variant marked ]
Fix the gaps before launch
See where the message breaks, then keep, cut, or rewrite.
[ screenshot: scorecard with rewrite flags ]
Score brand and performance
Get a Brand Score and a Performance Score for the whole ad.
[ screenshot: dual-score card ]
Forecast the revenue
Turn creative effectiveness into projected revenue by channel.
[ screenshot: P10 to P90 forecast chart ]
Real consumers don't read carefully. Ours don't either.
Generic AI gives polished, agreeable reactions. Acid Test gives you the friction your market actually brings.
Cognitively real respondents
They skim, misread, anchor on price, and forget the claim, grounded in real behavioral data and validated against real-world results.
[ respondent card + validation stat ]
Diagnosis, not just a score
You learn why a message fails, see the exact line that gets misread, and what to change.
[ interpretation view ]
Revenue, not just attribution
Triple Whale and Northbeam grade the ads you already ran. Acid Test forecasts which creative to fund next and what it earns.
[ forecast chart ]
Teams that stopped guessing
[Quote: caught a misread before a six-figure OOH run]
- "[Name, Title, Brand]"
[Quote: killed two of five variants before spending on them]
- "[Name, Title, Brand]"
[Quote: forecast matched what actually happened]
- "[Name, Title, Agency]"
Test it before you fund it, on any channel
Paid social and performance
Test 10 to 20 variants in minutes, find the winner before the budget decides, kill the losers before they ever run.
Out of home, print, direct mail
The channel you can't A/B test. Pick the right creative before it ships. A wrong pick costs the whole run, so get it right up front.
Concepts and claims
Pressure-test a concept, claim, or message, see how each segment reads it, walk into the review with evidence instead of opinion.
Built for the team funding the creative
For growth and brand leads at consumer brands deciding which ad, concept, or claim to put budget behind.
Not built for teams that just want another attribution dashboard.
Start free. Upgrade when it's working.
Every plan starts with a 5-day trial. No credit card.
Pro
$499 / month
For solo growth and brand leads testing their own creative
- test ads, concepts, and messages
- synthetic panel by segment
- brand and performance scores
- standard revenue forecast
Most popular
Agency
From $4,999 / month
For agencies and brand teams running creative across clients
- everything in Pro
- team access and client workspaces
- advanced revenue forecasting, by channel and scenario
Enterprise
Contact us
For large brands that need security and scale
- everything in Agency
- SSO and org-wide admin controls
- custom and hard-to-reach panels
- priority support
Questions
Is this just fake customers talking?
No. Respondents are modeled on real behavioral data and constrained to behave like real consumers, skimming, misreading, and forgetting, not articulate stand-ins. They're validated against real-world results.
How accurate is it?
It predicts the winning variant in [N] of [N] head-to-head tests against known outcomes. [Link to validation.]
What data are the respondents based on?
Real behavioral and demographic data, not model guesses. The specifics stay under the hood.
How is this different from asking ChatGPT?
ChatGPT gives one agreeable answer. Acid Test gives a heterogeneous panel that disagrees, misreads, and ignores the claim, then tells you why.
What can I test?
Paid social and performance ads, OOH, print, and direct mail creative, plus concepts, claims, and messages.
Do I need a credit card to start?
No. The 5-day trial needs no card.
Pick the winner before you fund it
Start free. Test an ad in the next five days.
5-day trial. No card.